The more stubborn the plan – the more sneaky the coincidence. Tenacity is likely the most important quality for success. To launch a start-up, there are three basic things: the idea – the team – the funding. Each part must be coherent and has the same importance for success. Vonlanthen Märklin submits ideas into a full-scale feasability- and market analysis. If appropriate, a detailed business- and financial plan is drawn up to set the company’s framework. In a next step, a smell check is made in the market. When hot, a sample or prototype is developed to validate the concept. Finally, the investors pitch is prepared with clear USPs, investment models and exit strategies.